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The Need To Step Back Before We Continue Moving Forward.
This week, my work with a very good business ended. It was a premature ending. Certainly, we had made significant progress with sales hitting record numbers, new products introduced to the market, and a number of key strategies starting to kick in. The owner simply wanted to stop. He didnt really want to continue down the path we had defined and were following.
This leads to a key point. You will be successful at exactly it is you want to do. I have now added a module to front end of The Profit System (www.TheProfitSystem.com ) to examine what it really is that people want.
Joe Vitale just released the book The Attractor Factor. The book has motivated me to address the What Do You Want question. For example, I know now that a number of companies I have worked with are at a performance plateau because the owners do not really want to do the things that will take their business to the next level of success. In fact, I realize now that in some cases they dont really want to be in business at all.
On the other hand there are plenty of people who know they are on the right playing field but need the coach for the right plays.
So I am asking you the question: do you know what you want? Ill leave the personal side of this discussion to others much more qualified than me. On the business side, if you like your business, if your business is really what you want to be doing, then you owe it to yourself to follow the sequential steps outlined in these reports. After all, companies are paid in proportion to the value they deliver to the marketplace. The Profit System teaches you how to maximize that value and be paid accordingly.
Back to Business:
In a later edition I will discuss niche marketing in greater detail. For now I will again mention this principle, as it is key to long term maximum value. In my business there are niche markets. As an example, I am close to having The Profit System for Dentists ready for roll out. For this niche, I am adopting the fundamentals of The Profit System for medical practitioners. Being the chairman of the advisory board of Diabetes In Control has resulted in me working on this service.
Think about your business. Evaluate the customers you serve and start noting the different requirements of that customer base. Their needs represent additional opportunities for your business.
All the best,
Steve Pohlit, President
Exec Net Consulting
The Profit System
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