Hidden Assets: Build Cash Profits by Optimizing The Number One Off Balance Sheet Asset

At best traditional balance sheets recognize the value of hidden assets as goodwill. Most companies do not have a line item named goodwill. Even when they do, it is rare for the value of the customer list to be fairly recognized.

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Now before you think I am picking on the drug store industry, I am not.  There is only one business I have dealt with personally in the last 12 months who does an absolutely great job of communicating with me. Since I am one consumer I  am sure there are others.

In summary, development of your customer contact database and a program for staying in contact to acknowledge their importance to your business will result in revenue and cash profits far beyond all reasonable expectations.

Until the next time,

All the best,

Steve Pohlit, President

Exec Net Consulting

www.ExecNetConsulting.com

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www.BuildCashProfits.com

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