How To Gain More New Customers In One Month Than You Have All Last Year

 The large consumer products companies including Proctor and Gamble, Pepsi, Anheuser Busch and many others build brands by appealing to a niche. Direct mail publishing houses provide excellent guidance on successful niche marketing. These companies include, Board Room Reports, Agora and others. What are examples of their work? Look at your junk mail (postal). All the direct mail pieces promoting the latest health product or financial service are usually developed and distributed by one of the larger direct response advertising publishing houses.

 Most companies do not market to the one or more niches served by their products or services. Here are several examples: I have worked with several long haul trucking companies. In looking at their customer base, I found that their main customers fell within a small list of industries. One customer group was beverage containers. Focusing on this industry, the company was able to substantially grow its revenue base.

 My business (Exec Net Consulting www.ExecNetConsulting.com ) advises clients to segment their most valuable customer groups and develop marketing programs tailored to the key differences of those groups. For example, I am working with a client who manufacturers and sells a product line to consumers, commercial businesses and dealers. Clearly the interests of each of these groups differ and further dissection is appropriate considering the various models of the products produced. Not only are we developing distinct direct mail campaigns but we are also developing niche web sites to support the messages in the direct mail pieces.

 I apply these principles to my own practice. My firms expertise spans numerous industries. Most of our experience is with retailers, manufacturers, and trucking companies. I have already developed a spin off of my main web site www.ExecNetConsulting.com  for the trucking industry. That site is www.TruckingCompanyConsultant.com  I have several  more  in development recognizing our expertise in a number of other industries. On the drawing board is a further breakdown of our retail expertise as it applies to drugstores, restaurants and apparel.

 Many companies large and small agree with the recommendation to niche market and some even begin to plan for it. Most never get around to it as days fly by and business goes on as it has the day before and the day before that. Exec Net Consulting offers a complete performance based marketing service. No Consulting Reports Just Results.

All the best,

Steve Pohlit, President

Exec Net Consulting

www.ExecNetConsulting.com

PS : About that title: I sell an entire course on How To Get More Customers In One Month Than You Have All Year. Contact me for more information.